Born in Melbourne, Australia, Alex Paul was signed to ALLURE RECORDS in 1987. Shortly after being signed his album Totally Real was released to instant success! Following the wrap of the Totally Real World Tour Alex began to work on his sophomore album Night Thoughts. Which went double platinum and set Alex up to be a guaranteed hit maker! As time progressed so did his style, being able to continuously adapt with new trends in music and fashion. As of 2017 he released New Light, which spawned several hits including Pastel Pool Party and You Could Do Better!